As many of you know, The IndyCar Series announced IZOD as the title sposnsor through at least 2015. This is a truly amazing day for the series and opens up many new doors and oppurtunities for the series and teams to expand. The deal includes 10 million dollars a year as well as 100,000 dollars for each team per car per year. Multi-year, multi-million dollar activation plans and brand-building efforts around the IZOD IndyCar Series intended to broaden the promotion of the sport both off the track and beyond its traditional audience. These include:-Increased and enhanced national media initiatives with IRL’s two television partners – ESPN on ABC and VERSUS-Access to drivers and 100 years’ worth of motorsports assets and graphics from the Indianapolis Motor Speedway Hall of Fame Museum, including current and vintage cars, for both on- and off-track events, both in and out of race markets.• Multi-year, multi-million dollar commitment to participate in the IZOD IndyCar Series Team Enhancement/Allocation Matrix(TEAM) fund. Introduced in 2008, TEAM provides a guaranteed financial foundation for all teams committed to running the entire IZOD IndyCar Series schedule• Shared Web initiatives and online promotions• Rights to use one of the most dynamic marketing events in all of sports – two parade laps in the IZOD IndyCar Series two-seater at the start of the Indianapolis 500 and other selected races –providing a one-of-a-kind experience to an IZOD-selected VIP or fan sweepstakes winner.
In a related story, Speed TV's Robin Miller is reporting that Ryan Hunter Reay has signed to run a fourth car for Andretti Racing with IZOD as the primary sponsor. This has not been officaly announced, but according to Miller, a deal should be announced soon.
I will keep you updated as more news comes out on this subject.
Sincerely,
N.M.
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