IZOD IndyCar Series Continues Relationship with Peak Motor Oil

The IRL announced today that Old World Indusrty's Peak Performance Motor Oil will remain the title sponsor of the Peak Performance pole Award.The PEAK Performance Pole Award gives $10,000 to the fastest qualifier at each race on the schedule except for the Indianapolis 500, where it awards $100,000 for the top qualifier. In addition to the $100,000 for the Indianapolis 500 polesitter, PEAK awards $25,000 to the second-place Indianapolis 500 qualifier and $10,000 for the third-place qualifier. These top-three qualifiers make up the PEAK Performance Front Row.